email营销邮件怎么写【经典12篇】

各位朋友们：

冬天来了，你用什么对抗寒冷?忘记热水袋的笨拙和热宝电线的牵牵绊绊，带上“怀炉”，又暖又俏地越冬吧。

“怀炉”是什么?只闻其名，是否已感到与靓丽时尚的你有某种契合了呢? “怀炉”大小与手机相似，轻便亮丽，不用电，没有明火，没有烟，却能24小时用50度恒温温暖你。

套上精美的小袋子更锦上添花，你可以把它像手机一样挂在胸前，心是暖的，烦恼还会存在吗? 用电脑或写字久了，手会凉，把它握在手里;“好朋友”来了，不舒服，可以把它别在腹部。

无论放在哪里，身体的温暖都会带来心情的愉悦。如果这个“钻石怀炉”恰好是那个知冷知热的他送的，除了温暖，直达你心底的是否还有被呵护的幸福呢?怎么样?这么温暖可爱的小东西，想不成为女孩的爱物都难吧，据说，今冬的新流行将是：靓丽女孩，胸前挂着“怀炉”，暖洋洋地过冬天。

为自己和心爱的人送个怀炉，你的爱情就像52度，爱的长长久久(它能恒温);爱的温温暖暖(52度是个宜人的温度);爱的没有伤害(它没有明火，不会烫伤)。在冬天恋爱男人女人们，你的爱情有几度呢? 怀炉情感语录：

※送怀炉给你的至爱--将我的温情化作你的温暖。

※送怀炉给你的小孩--成长的路上总有爱的温暖。

※送怀炉给你的长者--人生百年，亲情最暖。

※为人子女在寒冬表孝心，送给父母的最佳礼物!百分百保证对人体无害，请安心使用

选怀炉，当然要选最优质的怀炉，高顿怀炉，是您最明智的选择!高顿小店，欢迎您的光临!

催促下单，库存不多

Dear _,

Thank you for your inquiry.

Yes, we have this item in stock. How many do you want? Right now, we only have _ lots of the _ color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you!

Best regards,

(name)

回应买家砍价

Dear _,

Thank you for your interests in my item.

I am sorry but we can’t offer you that low price you asked for. We feel that the price listed is reasonable and has been carefully calculated and leaves me limited profit already.

However, we’d like to offer you some discounts on bulk purchases. If your order is more than _ pieces, we will give you a discount of __% off.

Please let me know for any further questions. Thanks.

Sincerely,

(name)

断货 (out of stock)

Dear _,

We are sorry to inform you that this item is out of stock at the moment. We will contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well. You can click on the following link to check them out.

http://www.alie_press…

Please let me know for any further questions. Thanks.

Best Regards,

(Your name)

因为周末导致回复不够及时,先表示歉意，因为错过了最佳24小时回复时间所以可通过主动打折的方式赢取客户。

Dear _,

I am sorry for the delayed response due to the weekend. Yes, we have this item in stock. And to show our apology for our delayed response, we will offer you 10% off. Please place your order before Friday to enjoy this discount. Thank you!

Please let me know if you have any further questions. Thanks.

Best Regards,

(Your name)

关于支付

选择escrow，提醒折扣快结束了

Hello _,

Thank you for the message. Please note that there are only 3 days left to get 10% off by making payments with Escrow (credit card, Visa, MasterCard, moneybookers or Western Union). Please make the payment as soon as possible. I will also send you an additional gift to show our appreciation.

Please let me know for any further questions. Thanks.

Best regards,

(Your name)

合并支付及修改价格的操作

Dear _,

If you would like to place one order for many items, please first click

and check your address and order details carefully before clicking “submit”. After that, please inform me, and I will cut down the price to US$__. You can refresh the page to continue your payment. Thank you.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

提醒买家尽快付款模板

Dear _,

We appreciated your purchase from us. However, we noticed you that haven’t made the payment yet. This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.

If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.

Thanks again! Looking forward to hearing from you soon.

Best Regards,

(Your name)

Dear _,

We appreciate your order from us. You have chosen one of the bestselling products in our store. It’s very popular for its good quality and competitive price. Right now, we only have _ lots of the _ colors left. We would like to inform you that this product has a high risk of selling out soon.

We noticed that you hadn’t finished the payment process for the order. We’d like to offer you a discount on your order, if you purchase now, to ensure that the product doesn’t sell out. We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.

Best Regards,

(your name)

PS: We are one of the biggest suppliers on AliE_press. With more than 3 years’ e_perience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect o

ur products before shipping them out and provide a 1 year warranty for all products. We promise to give you a full refund if the products are not as described.

If you have any questions, please contact us; we are happy to help you.

订单超重导致无法使用小包免邮的回复

Dear _,

Unfortunately, free shipping for this item is unavailable; I am sorry for the confusion. Free Shipping is only for packages weighing less than 2kg, which can be shipped via China Post Air Mail. However, the item you would like to purchase weighs more than 2kg. You can either choose another e_press carrier, such as UPS or DHL (which will include shipping fees, but which are also much faster). You can place the orders separately, making sure each order weighs less than 2kg, to take advantage of free shipping.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

海关税 (customs ta_)

Dear _,

Thank you for your inquiry and I am happy to contact you.

I understand that you are worried about any possible e_tra cost for this item. Based on past e_perience, import ta_es falls into two situations.

First, in most countries, it did not involve any e_tra e_pense on the buyer side for similar small or low-cost items. Second, in some individual cases, buyers might need to pay some import ta_es or customs charges even when their purchase is small. As to specific rates, please consult your local customs office.

I appreciate for your understanding!

Sincerely,

(Your name)

因为物流风险，卖家无法向买家国家发货时给出的回复

Dear _,

Thank you for your inquiry.

I am sorry to inform you that our store is not able to provide shipping service to your country. However, if you plan to ship your orders to other countries, please let me know; hopefully we can accommodate future orders. I appreciate for your understanding!

Sincerely,

(Your name)

已发货并告知买家

Dear _,

Thank you for shopping with us.

We have shipped out your order (order ID: ___) on Feb. 10 by EMS. The tracking number is ___. It will take 5-10 workdays to reach your destination, but please check the tracking information for updated information. Thank you for your patience!

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

物流遇到问题

Dear _,

Thank you for your inquiry; I am happy to contact you.

We would like to confirm that we sent the package on 16 Jan, 2012. However, we were informed package did not arrive due to We have re-sent your order by the new tracking number is: It usually takes days to arrive to your destination. We are very sorry for the inconvenience. Thank you for your patience.

If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

如果买家希望提供样品，而贵公司不支持样品时，可以这样回复

Dear _,

Thank you for your inquiry; I am happy to contact you.

Regarding your request, I am very sorry to inform you that we are not able to offer free samples. To check out our products we recommend ordering just one unit of the product (the price may be a little bit higher than ordering by lot). Otherwise, you can order the full quantity. We can assure the quality because every piece of our product is carefully e_amined by our working staff. We believe trustworthiness is the key to a successful business. If you have any further questions, please feel free to contact me.

Best Regards,

(Your name)

th

未付款催单技巧

买家下单未付款原因:

1、拍下后，无法及时联系卖家对细节进行确认

2、拍下后，发现运费过高

3、对同类商品需要再进行比较

4、付款过程出现问题

5、对卖家信誉产生疑虑

对于未付款订单，建议您可以采取以下管理技巧：

1)当订单生成后立即给买家发站内信、邮件，或者利用TradeManager及时和买家进行沟通，了解他对这些“未付款订单”的意见

2)根据买家意见，

a.对价格、运费进行调整，给予折扣，让商品更具竞争力;

b.进一步展示商品，提供图片、细节描述，让买家对商品质量有更深认识;

c.如果买家支付上遇到困难，可以主动帮助买家解决该支付问题;

d.对自己的公司实力进行简单介绍，增加买家信任和购买信心。

3)如果买家24小时内仍未付款也未给予任何回复，可以考虑主动调整价格，系统会自动发送调价后的邮件，通知买家重新关注下单商品

4)有条件可以跟买家进行电话沟通

回复模板：

Dear _,

We appreciated your purchase from us. However, we noticed you that haven’t made the payment yet. This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.

If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.

Thanks again! Looking forward to hearing from you soon.

Best Regards,

Dear _,

We appreciate your order from us. You have chosen one of the bestselling products in our store. It’s very popular for its good quality and competitive price. Right now, we only have _ lots of the _ colors left. We would like to inform you that this product has a high risk of selling out soon.

We noticed that you hadn’t finished the payment process for the order. We’d like to offer you a 10% discount on your order, if you purchase now, to ensure that the product doesn’t sell out. We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.

Best Regards,

(your name)

PS: We are one of the biggest suppliers on AliE_press. With more than 3 years’ e_perience in world trade, we are able to provide the best prices, the highest quality and the superior service .We inspect our products before shipping them out and provide a 1 year warranty for all products. We promise to give you a full refund if the products are notes described.

If you have any questions, please contact us; we are happy to help you.

也可以通过提醒折扣到期，或者库存不多来刺激买家尽快下单

Please note that there are only 3 days left to get 10% off by making payments

Right now, we only have _ lots of the _ color left. Since they are very popular, the product has a high risk of selling out soon.

已经发货

hi my dear friend

The goods you need had been sent to you. It's on the way now.Please pay attention to the delivery and sign as soon as possible. If you have any questions, please feel free to contact me.

regards

在回复买家询盘时，一般可以分为四个步骤：跟买家打招呼、进一步介绍产品、告知买家付款同时应尽快发货、结束语。以下为相关步骤的范例：

1、当买家光顾你店铺, 询问产品信息时：

重点：跟买家初次打招呼，要亲切、自然并表示出你的热情。尽量在初步沟通时把产品元素介绍清楚， 范例参考:

Hello, my dear friend.Thank you for your visiting to my store, you can find the products you need from my store . If there are not what you need, you can tell us, and we can help you to find the source, please feel free to buy anything! Thanks again.

2、鼓励买家提高定单金额和定单数量, 提醒买家尽快确认定单时可参考:

Thank you for your patronage, if you confirm the order as soon as possible, I will send some gifts. A good news: Recently there are a lot of activities in our store. If the value of goods you buy count to a certain amount, we will give you a satisfied discount.

3、交易进行中，通知买家去参看物流情况时，可参考：

The goods you need had been sent to you. It's on the way now.Please pay attention to the delivery and sign as soon as possible. If you have any questions, please feel free to contact me.

4、当完成交易，您表示感谢，并希望他下次能够再次回头时，可参考：

Thank you for your purchase, I have prepared you some gifts, which will be sent to you along with the goods.Sincerely hope you like it. I'll give you a discount, if you like to purchase another products.

5、推广新产品,采购季节期间根据自己的经验，可给买家推荐自己热销的产品。

Hi friend,

Right now Christmas is coming, and Christmas gift has a large potential market. Many buyers bought them for resale in their own store, it‘s high profit margin product, here is our Christmas gift link, Please click to check them , if you want to buy more than 10pieces, we also can help you get a wholesale price. Thanks.

Regards

您好!

在圣诞节来临之际，圣诞礼品将是一个热销产品。很多买家从我们这进货到他们自己的商店里出售。这个产品的利润不错。以下是我们圣诞产品的介绍，请点击了解。10个起批我们将给您批发的价格.

6、货物断货，货物偶尔的断货只要认真解释一下，买家能够理解，最好的办法是告诉买家自己会积极尽量帮他找到她所需要的产品，同时向他介绍类似的款式供其选择

Hi friend,

We are really sorry that the shoes you order is out of stock at the moment. I will contact the factory to see when they are going to be available again. I would like to recommend you some other pretty shoes which have the same style. Hope you like them as well. You can click on the following link to check them out. If there’s anything I can help Please feel free to contact us.

Regards

您好!

我们已经重新设置了价格。在原有价格的基础上，又给您了15%的折扣。我们提供的价格比市场价要低，在这个产品上，我们没办法给出更低的价格了。希望你能接受这个价格，如果有任何问题，请和我联系。

谢谢!

7、大量订购询问价格，大量订单询盘，买家若是赶上采购季我们一定要抓住机会，对他们的回复要一定要详尽，内容一般包括样品的价格、样式、采购量和相应的价格，这个报价建议是包括运费的，而且价格要相对有优势，给买家感觉是给他的一个优惠。

Hi friends

Thank you for your inquiry, we very much hope to complete the order with you for me, here is the products link you need, if you buy 100 pieces, we can give you a wholesale price, $25/piece. If you have any idea, Please let us know, and we will try our best to help you. Looking forward to your reply.

Regards

谢谢您的询盘，我们非常希望能够与您完成此笔订单，下面是我对您所需要的产品的介绍，如果您一次购买100件，我们可以给您一个批发价格，每件25元.如果您有任何的问题，请和我沟通。我会竭尽所能来帮助你。期待您的答复。

8、海关问题，某些国家海关的严格检查造成货物延误，建议及时通知买家，及时的沟通让买家感觉你是一直在跟踪货物的状态，并是一位负责的卖家，以免置之不理造成误会。

Dear friends

We received notice of logistics company, now your customs for large parcel periodically inspected strictly, in order to make the goods sent to you safety, we suggest that the delay in shipment, wish you a consent to agree. Please let us know as soon as possible Thanks

亲爱的朋友

我们接到物流公司的通知，现在贵国的海关对大量邮包进行定期的严格检查，为了使货物安全的送达到贵处，我们建议延迟几天发货，希望征得您的同意。希望尽快得到您的回复

9、退、换货问题。

Dear friend,

I'm sorry for the inconvenience. If you are not satisfied with the products, you can return the goods back to us.

When we receive the goods, we will give you a replacement or give you a full refund. We hope to do business with you f or a long time.

We will give you a big discount in your ne_t order.

Best regards

亲爱的朋友,

很抱歉给您带来了不便。如果你不满意的产品,你可以把货物返还追到我们。

当我们收到的货物,我们将给你一个更换或者给你全额退款。我们希望能和你们建立贸易关系。

当您下次购买时，我们将给您最大的折扣。

流利的沟通，真诚的语言，会让您赢得更多的定单和买家!

hi friend, item had been sent as u told . pls pay attention .regards

hi Rozhnova ,thanks for ordering in our store .colors to choose ,pls tell us the colors u need , so items will be sent as u told .

B412_Orange

B413_Black

B414_Red

B415_Blue

B416_Purple

B417_Yellow

B418_Rosy

B419_Green

regards

航空大包 ： china post air parcel

hi Fiona, thanks for ordering in our store , items are in store , and could be sent as u told quickly . colors to choose : Orange Black Red Blue Purple yellow Rosy green

what colors u need friend ? could pls leave us what colors u need , so we will arrange the shippment for u asap

waiting for ur earlier reply

waiting for ur earlier payment , so u will get it earlier / so we will arrange the shippment earlier

regards

西联汇款资料：

western union details:

Name: YanFang Long

City: Shenzhen

Country: China

first name is YanFang, last name is Long

confirmation 确认

Hello, we are size 12.Thanks in advance. 提前感谢.

一、站内优化和营销

营销方案二、站外引流和推广

一、站内优化和营销

A. 站内优化，主要分为以下几点：

1. 分类，我们现有的分类划分特别细致，但同时不够清晰，不利于顾客搜索和点击，可参考速卖通自然搜索第一页卖家的分类，按照车型进行划分。

2. 标题，可按照SEO站内优化的原理，把更多关键词融入标题中

3. 产品关键词，可以在后台重新编辑产品关键词。

4. 产品详细图的处理，在现有资源的前提下，把重点推广的产品的详细图做一下，参照速卖通搜索在第一页显示的商城的，详细图应该展示DVD使用时的各个界面。

B. 站内营销，主要有以下几种方式：

1. 挑选一部分产品做打折促销，这样可以提高商铺的排名，增加曝光率，也会推进商铺其他产品的销售。

2. 挑选热卖产品做免邮，这也是促销方式的一种

3. 运用上速卖通本身的营销方式，后台有介绍。这个很重要。

4. 速卖通后台可以开一些收费才能看得到的功能，比如该平台的热卖产品，便于我们做产品调研和营销。

5. 多上一些金额小，热卖的产品，产生更多订单，同时可以通过给顾客赠送礼品或打折的方式，让顾客多留正评，提高商铺星级，这个

对在速卖通首页曝光很重要。

二、站外引流和推广

1. 寻找汽车配件类的论坛和网站，通过购买Banner或论坛合作的方式来引流。

2.通过VK，Facebook, Twitter, Google+等社交媒体等引流和营销。

备注：通过对速卖通做的好的卖家的分析以及我们后台显示的数据来看，我们的曝光量和我们的订单是不成正比的，个人建议，应把主要精力放在站内优化和运用好速卖通平台自身的营销方式上。

如果你问电商，希望通过网络营销达成哪些目的?那么以下6个方面可能名列前茅：低成本引流(获取新客户);高效截流(维护老客户);提升销售转化;提高品牌知名度;保持品牌与客户互动;积累客户数据库。而邮件营销可以帮助电商实现至少以上的这些目的，并作为电商开启网络营销及高精准个性化营销之旅的快速切入点。

在上篇文章中，笔者已经为大家介绍了假如淘宝或其他大型综合电商平台真的屏蔽买家手机号的情况下，电商商家利用邮件渠道留住客户的方法。今天，将与大家重点讨论，电商(包括独立电商及依赖第三方平台的电商卖家)如何布局独立的邮件营销系统，并把邮件作为开展客户营销的主战场。以下笔者就为大家分享一些个人实践经验：

电商如何扩充会员，获取新客户?

客户数据对邮件营销至关重要。电商在进行邮件营销时，利用不同渠道、形式收集客户数据，如电商官网订阅入口、手机APP注册及订阅表单、社交媒体设置邮件订阅入口链接等，对于电商开展精准营销，提高营销效率，并持续优化邮件效果非常重要。笔者建议可以从3个方面得来获取新客户：

1.在已有用户接触的所有渠道中设置邮件订阅入口，获取新用户。包含各种自有官方渠道及可利用的外部渠道等;

2.利用类型丰富的campaign，如优惠促销、有奖分享或线下会员沙龙等，充分利用口碑营销、病毒式营销等方式，扩大邮件订阅人群，获取新客户;

3.借助外部资源，如online Ads，二维码广告等其他线上线下各种营销资源引导客户订阅邮件，引入流量;

4综合系统得利用以上提到的各种方式。

电商该如何正确管理数据?

电商数据管理是一个长期持续的过程，影响到邮件营销的效果。因此，电商的数据管理也最好从吸引用户订阅邮件的开始环节就进行统一布局规划，具体可以采取以下步骤： 首先，在邮件订阅口，尤其在订阅表单的界面，搜集一些关键的营销基础信息。如根据不同电商企业的规划，消费品电商可以选择增加性别、生日、喜好等选项，而传统电商，可以要求用户填入如行业、部门、职位等信息，但是千万要记住，订阅表单的信息项要尽量精简，以免过多造成客户放弃订阅。

其次，建议使用Double Opt-In，即双重确认机制进行用户信息辨识。Double Opt-In可以帮助电商筛选出有效用户以及活跃用户，从而实现初步的活跃度分类。

另外, 选择具有数据管理模块的邮件营销平台，如通过webpower的dmdelivery一站式邮件营销平台的数据管理模块，可以帮助电商对用户数据进行筛选，如系统自动对原始数据进行去重去错;阶段性清理数据库中的无效地址信息;过滤长期不活跃的用户邮件地址等，

节省了时间和精力。

最后，在日常的邮件营销实践中，通过进行多批次邮件发送，收集用户的反馈情况，不断地进行用户数据分析和数据库优化，以提高数据库的健康度，同时提高用户的活跃度和精准度。如针对有效用户，按照电商各自的特定活跃度评定标准，对用户进行活跃及非活跃等级划分，从整体上把控制自身用户总体的活跃度水平。并不断完善用户的各种属性数据，为用户建立完整的e-ID数据身份档案，为精准营销准备数据基础。

电商制定高效用户生命周期的实操策略

电商在获得用户并具有一定数据基础之后，那么随之需要制定一个针对用户生命周期过程的系统的邮件营销策略，以保持与用户持续互动，最终留住用户，并最大化挖掘用户生命周期价值。用户生命周期是指根据用户加入品牌网站时间或购买产品类型等行为，预先设置相应的营销内容，以使会员进一步认识及了解品牌网站的会员成长过程。在邮件营销中，电商应该结合自身品牌特色，进行邮件营销用户生命周期的搭建，具体可以采取以下方法：

1.以会员加入时间或购买行为等作为切入点，开始搭建用户的生命周期。

2.在邮件营销初期阶段，电商可以先搭建好企业的事务性邮件。基于用户反馈的事务性邮件，主要是根据用户属性或购买行为进行自动触发的邮件，包括邮件订阅确认邮件、感谢邮件、欢迎邮件、订单确认邮件、订单配送邮件、购物车提醒邮件、生日优惠券邮件、密码找回邮件、满意度调查邮件、重要提醒邮件等类型邮件。由于事务性邮件与用户具有直接相关性，所以通常邮件阅读率会比较高，且有利于电商提高用户体验度，是电商搭建用户生命周期需具备的基础邮件类型。据webpower中国区长达8年多的邮件营销服务经验及研究分析，事务性邮件的综合打开率可能达到50%。

3.电商在邮件内容策略布局上，邮件内容应以资讯期刊类信息为主，不应过多促销或折扣。电商邮件营销可以从以下方面去构思邮件内容：1. 客观动态内容。如行业及公司新动态、新产品、新服务等，行业活动及公司参与活动内容报道分享等。2. 知识性内容。如产品或服务的案例展示及分享;行业知识、操作方法、服务策略的分享等。3. 特殊时期内容。如节假日祝福感谢;用户生日等一些客户关怀类内容;产品或服务打折促销优惠信息等。4.个性化内容。提供网站、社交网络等渠道对产品或服务的评论;策划一些企业自身的事件或邮件营销活动等。5.用户行为内容。定期电子期刊发送;订阅类邮件发送等。

4.在邮件设计上，电商邮件模板设计既要显示品牌特有的风格与文化，同时又能符合用户心理需求，以培养用户对品牌的辨识度和忠诚度。

5.在邮件发送上，电商在邮件营销初期，建议首先了解一些ISP规则，在源头上规范自己的发送行为，以达到事半功倍的效果。目前，中国国内各家ISP的具体规则主要有：163邮箱要求对商业邮件的标题加上"AD";QQ邮箱更关注用户体验度;搜狐邮箱重视邮件的标题;新浪则要求邮件编码符合标准等。

6.对发送效果进行评估。对每次的发送效果进行监控和追踪，这也是邮件营销最重要的核心部分，最基本效果因素包括到达率，打开率，点击率。此外，ROI、转发给朋友、用户活跃度变化等，也都是电商应该考虑的评估因素。

7.以用户的反馈数据为依据，对发送对象选择、邮件内容、邮件设计、发送机制、发送频率等进行持续优化，最终实现定制用户生命周期中的每一封邮件的目标，真正实现精准个性化营销。

电商EDM超越竞争对手的延伸训练

邮件营销具有先天的跨平台优势，其兼容性已经被很多电商加以利用，目前很多电商在邮件中都标配了微信、微博、二维码、人人网等"订阅分享链接"按钮，而邮件内容中加入图片、视频、Gif动画、动态效果等多媒体也已尝试许多，而针对移动化而优化的响应式自适应邮件也满足了电商移动用户的阅读体验需求。

据笔者从webpower中国区了解到，目前电商行业内的领先企业开始利用邮件营销自动化智能化，降低营销成本，发送“千人千面”的个性化邮件，提升用户体验度及营销精准度。而走在更前沿的企业，已经利用webpower中国区的智能化营销平台开始布局“以邮件为基础的多渠道智能化会员营销”，即在渠道上，邮件将联合微信、短信、APP推送通知等多个媒体进行整合联动营销;在用户数据上，电商将改变以往的单个渠道的分散数据，化零为整，获得集中完备的用户e-ID视野，揭开隐藏的用户真实需求，最终依靠各媒介的营销特质，实现基于渠道、内容、时间等多元素的个性化精准营销。

(标题)龙佩夏天，七月，我们起航!

(全述)流年亦流水 念在心头，对你一如既往的信任 时尚专注20年，终不负职场达人 龙佩西服，唯愿你的职场 岁月安好，处处晴天 相聚有时，礼遇知音人 相信吗?这世上总有一些人一些事，生来就为了与您相遇。 相遇很美，恰似你的每一个自信笑容。在这选择泛滥的年代，没 人比慧眼独具并对我从一而终的您，更值得这些礼遇---

(优惠内容) 如果可以，请您为它们留下您的足迹，让我们陪您一起行走都市的边缘; 当成功握在手上，当掌声为您欢呼，您会明白，龙佩西服一直在您身边， 不离不弃。 (产品推送)

邮件的标题和微信公众号的帖子一样也会极大影响打开率。根据AWEber的一项调查显示，82%的营销专家在发营销邮件时，他们取的标题都少于60个字符。平均为个字符。（包括标点符号）

下面是几点改善标题的小建议：

1）保持邮件标题简短

移动端，Iphone对超过32个字符的标题将会省略掉，此外，相关数据表明，低于10个单词的标题在移动端有更好的打开率 (0-5个单词-16%，6-10个单词-21%)

2）标题要有温度和人性

3)在邮件标题开头用有冲击力的词语

‘免费’可能是最有效的trigger words了。每个人都想要免费的东西。但在广告过剩的今天，这个词语已经被滥用。注意在邮件里面不要频繁使用这个词语，不然很有可能会被服务器判定为Spam邮件。被证实过，被检验过的东西能够普遍得到人们信赖。proven这个词能够带来比较强的信任感。在标题中使用这个词语，可以让你的目标用户感到放心。可以在某些有案例，数据证明的产品宣传中使用这个词语。

4）使用emoji表情

针对年轻的用户群体，和某一些“轻松”的行业，比如快消品电商，游戏，可以考虑使用emoji表情增加与用户的互动性。

客户打开了你的邮件并不一定会回复你，你想一封开发信就撬动客户有点不大现实。要做的就是坚持。基本流程就是敲门转+基础跟进+邀请电话，大约发送15次，跟进3周。

如果一个抢眼的标题+吸引力的内容，对应欧美市场通常在4封邮件内会得到回复；对应非洲市场，在1/2封邮件后直接打1通电话会更有帮助些；对应南美市场，如果转换成当地的语种，会明显改善回复率；对于大客户开发最好用邮件；对于小客户开发，通过社交平台发送站内信更有效；

开发信外观上只讲究一目了然，排版以简约为主。第1封建议纯文字，第2封可以图文结合。欧美市场也可以以infographic (information+graphic) 的形式，通过图像将文字显得更加生动，吸引力。

开发信中各个情境下实用句型分享

介绍产品时：

Ive been working in a company which specializes in XXX. While thinking about you are in the same market, I thought there might be a good fit for your XXX { 产品名字} has gathered a lot of attention in the market place.

Here is a small case study of XXX and how we help them solve XXX {问题/痛点}

询问对方是否有时间打个电话：

这几句的意思一致，在自己做好打电话的决定，明确打电话的时间后，（争取主动权）也要尊重对方的行程，时间。这三句的后半句表达都是会让人听起来更加舒服，自在。

当你不确定目标人物是否是负责人时，最好在文末附上

你的发件人名称Sender Name是用户/客户在邮件中第一个注意到的东西。根据美国一项公司调查，42%的人认为发件人名称会决定他们是否打开他们收到的陌生邮件。发件人名称之重要可见一斑。

为了让你的发件人名称（Sender Name）看起来更友好，可以考虑以下几个建议：

提及你的公司品牌或你的产品。你的发送名可以包含你的名字，但不应该只是你的名字。可以考虑用下列的组合

发件人名称要尽可能短，简洁。大多数移动设备和电脑只显示最多30个字符。超出这个字符，用户看不到，体验也不好。其次，不要经常更改Sender Name，因为这可能会让收件人感到困惑，损害信任。发件人名称应该与发送人的邮箱地址尽量相似。这个不言自明了。Kate发送的营销邮件的邮箱地址肯定不能是mitchel@

比如询问客户是否需要产品目录挑选？比如询问客户是否有时间电话沟通？比如询问客户是否需要你这边提供样板？比如希望对方收到邮件后有需求联系你？还是希望对方给你机会，进一步给他更多的介绍？如果没有这一步。因为没有明确的行动召唤，客户看完就看完了。

如果提及数据，需要有明确的数字，比如：We provide the quickest delivery to serve you better.

如果改进这句话为：We can get your goods delivered in 48 hours. 直截了当说明最快2天交货，比我们提供最快的货期是不是更加具体、有吸引力呢？

副标题是标题后紧接着出现的一小段文字。它位于标题后，和标题一起显示。很多营销人员会忽略这一块内容，甚至没有添加preheader，这会让你的邮件内容看起来不专业。广告实验数据表明，使用preheader会让邮件打开率增加40%。

1)不要让邮件副标题留白。

如副标题空白，正文的信息前一行文字将会出现在这里。这看起来不专业，而且也失去了一个完美展示的机会。

2）保持邮件内容精简

副标题的长度取决于不同手机设备，操作系统的规格。通常来讲，40-130个字符就足够。大多数手机支持最多55个字符。

3）避免重复

副标题不应该是标题的重复，而是对标题的进一步补充，相当于一个副标题的作用。如果一封邮件中，你的标题是关于邀请收件人参加一个展会，那么你副标题可能是对这个展会做一个确认，而不是详细地区介绍这个展会

4）加入号召性用语Call-to-action

理想情况下，邮件标题或副标题应该要有call-to-action让用户做出某个预期行为